27 April 2009 @ 08:54 am
Ponds 1944  

 
 
Current Location: So Cal
 
 
( 11 comments — Leave a comment )
Thomas Irvinthomasirvin on April 27th, 2009 04:13 pm (UTC)
I love this ad. And as much as it veers into the realm of propaganda, I love ads that tout the war effort. Contemporary society is cynical enough that I think it would be very hard to create an ad today that melded the two together so well.
James 'Shep' Shepherdshep_shepherd on April 27th, 2009 04:38 pm (UTC)
I wonder if Hilda and Richard got married in the end? I hope so!
i am a fishsilera on April 27th, 2009 04:54 pm (UTC)
No wonder I'm still single...
+ misery inspires +aikea_guinea on April 27th, 2009 05:13 pm (UTC)
What's going on with the apparently random italics?

Her ring is wonderful, it must be said.
Missy: Fred and Ginger Dancepen_grunt on April 27th, 2009 05:16 pm (UTC)
I love how the focus of a *large* number of beauty ads in these days was OMG GETTING MARRIED!

If you use this deodorant, you'll get engaged too!
Look, *she's* engaged, and she uses Ivory Soap!
Merry Pseudonym: Brideamelia_eve on April 27th, 2009 06:49 pm (UTC)
I guess once you actually get married there isn't anything else interesting to look forward to, beauty-wise.
Angieangiealight on April 27th, 2009 07:42 pm (UTC)
Neat ad. And personally, I love Ponds cold cream.
Ritanonsense_at_all on April 27th, 2009 11:10 pm (UTC)
Amazing ad. I love the way they were campaigning about saving package.
Brands should do the same now.
Get Sirius: frylockdarkroomman on April 29th, 2009 03:22 pm (UTC)
"she gives her face a good creaming..." What, no one's gonna hop on that one? For real?

Plus, I think they confused "adorably pretty" for "plain and frumpy". Good thing she's marrying a Dick, cuz she looks about 35 going on 60. My god, ppl were unattractive between 1930 and 1960...
mellifluous_ink on April 30th, 2009 07:20 pm (UTC)
Nah, they just weren't photoshopped and botoxed to death, so people had less unrealistic expectations of beauty. ;D
mellifluous_ink on April 30th, 2009 07:22 pm (UTC)
What is this ad even FOR? The ring? The cold cream? The war effort?

Also--does anyone else fantasise about more than two kinds of jobs being listed in help wanted ads? Because I would seriously love to screw on rivets all day, just as long as I don't have to sell things to people.
( 11 comments — Leave a comment )