I feel like I'm missing out on some important aspect of 1970's fashion...

Tape...in...hair? D=

I'm assuming that you could use the tape to set/curl your hair. But, why? Curlers aren't ugly enough?
It's not the tape itself that's creepy, it's that her head is on a pedestal with no body.

Oh, yeah -- there IS that. lol

Edited at 2009-07-17 01:39 pm (UTC)
I absolutelly had no idea there was ever hair tape, and I'm pretty darned old too, (1972 and maybe because I'm a guy too) Finding this ad was the very first time I ever saw such thing.

I had no idea the stuff was still around. And yes, creepy not because of the tape, but the decapitated head.
Who thought that it would be a good idea to compare women's hair primping to kids' make up doll heads, and even with pictures?
When I was in high school in the 80's, my psychology class did this thing on sexism in advertising - focusing mostly on objectifying women, and the condensation involved. Most of the examples were from the 60's and 70's, I think and they were pretty much just like this one. (I'm sure women were probably eye-rolling just as hard at this when the advert first came out.)

Also...while I'm babbling, my grandmother told me a story of how every year she'd get a Christmas doll, when all she really wanted was a bike. So not so important to her. :)
The hair tape was supposed to be an alternative to hairpins (where you'd roll up a curl and then pin it; the pins were uncomfortable to sleep on.)

And yes, the image is creepy, but the text, shudder.

"When you were a little girl, receiving a Christmas doll was very important.

Now being one is."

You can see why there was a 2nd-wave feminist movement.
Growing up, I always heard stories of my mom's high school choir director...apparently, when the choir would go on trips, sometimes the students would get a little rowdy in the hotel at night and their director would emerge from her room simply to scold them...of course, in a flowy nightgown with her pixie hair "plastered to the sides of her head" under pink hair set tape. Heee.

Of course, my mom also talked about her choir director's perfect hair, so I guess that's how the style was achieved. :'D