Максим Голубев ([info]carabaas) wrote in [info]vintage_ads,
2009-11-07 17:54:00
tumblr kr84t1G6uF1qzn3qt
Оригинал Ссылка откроется в новом окне  (756×1024)

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  • 18 comments

[info]darksilver23

November 7 2009, 15:59:37 UTC 2 years ago

I wish the fashion industry thought like this.

[info]garden_hoe21

November 7 2009, 21:40:20 UTC 2 years ago

They still do: "Hey ladies, if you want people to like you, you have to look the way we say!"

[info]air_and_angels

November 7 2009, 22:24:35 UTC 2 years ago

Yep. Whether the advertising message is 'gain weight' or 'lose weight' it's always 'your natural weight is WRONG.'
With a side of 'no matter how delightful your personality, how kind your heart, how sharp your mind, nobody's gonna care if you're the wrong shape, fatso/skinny.'

[info]nosyparker

November 7 2009, 23:56:02 UTC 2 years ago

And really, in this ad the whole idea of 'weight gain' is really code for 'grow bigger boobs!'.

[info]garden_hoe21

November 8 2009, 18:43:59 UTC 2 years ago

I think this woman could be a plus-size model today (not sure though).

[info]dazedpuckbunny

November 7 2009, 16:11:49 UTC 2 years ago

The model still has a teeny tiny little waist. Do those tablets just put on boobs and bum? Hmmmmmmm?

[info]meleth

November 7 2009, 20:13:49 UTC 2 years ago

She's almost certainly wearing a girdle.

[info]orcasandowls

November 7 2009, 21:27:22 UTC 2 years ago

I think 'skinny' def. had a different connotation back then.

[info]dazedpuckbunny

November 8 2009, 06:31:52 UTC 2 years ago

Yeah I know. I just found the ad funny because a thin girl taking weight gain pills is not going to magically get the body like the model. I think one has to be born with an hour glass figure.

[info]epicet

November 8 2009, 19:17:47 UTC 2 years ago

The high-waist/girdle trend back then definitely helped to shape women's bodies that way though. Depending on what one wear during her early pubescent formative stages, one's body will, to some extent, form around that.

[info]spyderfyngers

November 7 2009, 17:53:20 UTC 2 years ago

So many tautologies. It hurts, pains and causes discomfort to my brain.

[info]zhukora1

November 7 2009, 18:02:28 UTC 2 years ago

I like her shoes.

[info]miss_peabody

November 7 2009, 20:53:37 UTC 2 years ago

i would've loved to live in this age.

[info]air_and_angels

November 7 2009, 22:25:19 UTC 2 years ago

Nah, they wore so many artificial fibres, and douching was expected.

[info]foxbaby

November 7 2009, 23:32:23 UTC 2 years ago

yes, I hate nylon and as far as I can tell it was nylon or nothing :)

[info]dazedpuckbunny

November 8 2009, 06:34:58 UTC 2 years ago

Nah. My mom and her sisters grew up in that age and the "bigger" figure that's being advertised was basically fighting to maintain as little belly fat as possible while trying to keep all the junk in the boobs and butt. It's just as restrictive as trying to stay unnaturally skinny.

[info]nosyparker

November 7 2009, 23:59:36 UTC 2 years ago

IMDB doesn't credit her in Hello, Dolly!, but this might be her. Tells its own story, really.

[info]roocaya

December 3 2009, 19:09:54 UTC 2 years ago

This is great! Thanks for posting! I am going to use this ad in my marketing class to demonstrate how social trends change over time:)
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