January 17th, 2013
I found this online in A History of Feminine Fashion, a promotional booklet for the House of Worth. (Check out http://www.archive.org for the full publication.) There was no date, but it was obviously published in the 1920s.
Lets hope the "Radio-active water" was very dilute, otherwise the people using it might have found their grey hair turned into glow-in-the-dark hair!
Everywhere I've found this ad, people seem to agree it's a little creepy for a bull to be pouring himself on his dead brother.