January 20th, 2013

Sunday Sampler

Suicidal Food Weekend - Kool-Aid drink mix, 1950s and 1960s

These ads appeared in this order in LIFE from 1959 to 1969. The first campaign (1959-1961) is especially interesting in how the notes reveal normal situations in which children were apparently expected to act autonomously in this era. I daresay some people now would think some of these parentless moments valid reasons to call social services!

The last two are interesting in that they apparently bookend the era (1964-1969) in which Kool-Aid came pre-artificially-sweetened with cylamate, which fell out of favor and was banned in 1969. The last ad appeared less than two weeks after the ban. I note (as a former marketing major) that General Foods used the common crisis management tactic of underplaying the news of the change...it would have been in bad form to crow in full color about having removed a substance now thought to be dangerous that you'd been feeding the public - and especially small children - for several years.

LIFE Jun 22, 1959

Many more insideCollapse )

VOTE! And Reminder for Tomorrow's Event!

Please vote for our Contest Finalists here!! I'll tally votes and post the winner Tuesday!!!

TOMORROW One Day Event Jan. 21: Ads that reflect African Americans POSITIVELY....as we all know vintage ads have a history of portraying African Americans in a very bad way....they make us cringe when we see them, we're shocked that companies--many still in existence---would put out ads like that and that they were deemed acceptable at the time....it is appalling to say the least....so let's have a day, Martin Luther King Jr Day, to post ads that show African Americans in a positive light by companies!