1967 Barbie ad with a Young Maureen McCormick



Interesting factoid:

The Twist 'n Turn Barbie was based on '60's supermodel Jean Shrimpton.

Of course, what really makes me cringe about the ad is the turning in of "old" Barbies. Yeah, T 'n T's are worth a bit these days, but a lot of girls were probably trading in Barbie #1's for the new stuff--dolls worth thousands of bucks in today's market.
My favorite part is the little girls skipping towards the toy store with their old Barbies in-hand, like a miniature compulsive shopper army.
Well, from Mattel's point of view, I guess new stuff would be better than old stuff.

Edited at 2010-06-23 02:19 am (UTC)
i thought that, why not have two barbies?? and what did they do with the returned barbies? why am i envisioning them being placed in a grinding? (guess i've seen too many vintage ads! :)
Does anyone remember an old Barbie that had a switch or button on her back, and when you pressed it, she'd do a little half-twist? I thought that was it but apparently not. My grandmother had one of those in her house when I was little; I think it was one of my aunts' when she was a kid.
My sister had the one that blinked when you pushed the button. I loved it. She had the most awesome gawdy blue eyeshadow. Even at a young age, I wondered how Barbie didn't always keep her eyes shut from the thick weight of it.
Didn't that eye tend to get stuck? My friend's always did. Her Western Barbie looked perpetually drunk.
Mine didn't get stuck, but eventually that big exaggerated eyelash broke off jaggedly...which was sort of freaky looking.
I have the old Skipper that, when you twist her arm, grows taller and breasts pop out. it's a hi-light of my collection ;p
That's a pretty doll. The kids trading them in probably didn't think of their old dolls' value in the future. I probably wouldn't have either.
who could have ever imagined that a $1.50-3.00 doll would now be worth hundreds???
That was my first Barbie! I was seven, and my mom would not let me have one before that, because she thought they were too mature. I played with Barbies until I was twelve. I think Barbie was aimed at older kids then than she is now.

Also, in those days most girls just had one or two dolls and lots of outfits and accessories. It wasn't like now where there are lots of different theme dolls in their own outfits.
I didn't have a lot of outfits, and the shoes invariably got lost. I had a babysitter who knitted me a dress one time for my doll, but basically my mom thought having the doll was enough.
That's how I played with Barbies in the late '70s. Three or four Barbies and a whole bunch of outfits. Made for some interesting scenarios, especially since I only had the one Ken. My girls spent a lot of time doing fashion shows.
My mom refused to get me a Ken because she said she didn't want to buy a whole other set of stuff for him. (But really I think it was just part of her fear of sex.) One of my dolls was based on the model Twiggy, so she was kind of flat chested and already had short hair. I cut it shorter and dressed her in pants all the time and she had to be the boy.
Super emo! As shown in this photo, one of Twiggy's trademarks was actually drawing in her her bottom lashes with a pencil, so my "boy" doll had plenty of guyliner. Here's a page about the Twiggy doll. I had both the outfits at the bottom of the page. Obviously, Boy!Twiggy did not wear the yellow and orange mini dress. S/he spent most of the time in the pants outfit on the right. The tank top was stretchy but the pants were made of white pleather.
According to that page, her head was molded the same as Casey's but she had different makeup and hair. Francie and Casey (and Twiggy) were made with more junior proportioned figures. Original Barbie's exaggerated figure and spike heels was not very well suited to mod fashions, which were based on a more boyish silhoutte, so the new dolls had smaller busts and hips, and wore flatter shoes, as well as being slightly shorter. I don't know who else was in that series (possibly Christie, who was African American?), or how long it lasted. But they made a lot more sense with the sixties fashions, than curvy Barbie did.
I love those mod dolls. No-bangs Francie is one of the prettiest dolls Mattel ever made.
I have a keychain version of this one! :'D Ironically, it does not twist...nor does it turn.
I had one of the old ponytail/sideways eyes Barbies circa 1961.

I HAD one of the old ponytail/sideways eyes Barbies.


I threw it in the trash when I was 9 years old because it was on old hand me down played with by both my older half sisters in turn, and I had newer and hence better Barbies (not the TNT barbie-one of the cheapie Malibus sold at Wal Mart for a couple of bucks.)


I would like to go back in time and beat the crap out of my younger self. :-(


(I also threw out one of the original articulated 12" GI Joes, the one millions of little girls imagined Barbie leaving Ken for.


I really, really want to go back in time and beat up my stupid younger self.)


After all that Doll Destructiveness, I wound up a Barbie collector-perhaps in an attempt at undoing my earlier stupidity.


I had late '70s Barbies that aren't worth much now. If I'd been born fifteen years earlier, I'd be rich.

Well, not really, since I'd never part with my childhood dolls. I still have all my cheesy Superstar and Pretty in Pink Barbies. Wouldn't take a thousand bucks for 'em.

BTW, those pony-tail side-eyes Barbies were gorge. My third favorite, behind sidepart American Girls and T 'n T's. My condolences on your loss. :(
I wish Barbie still had "real" lashes when I was a kid in the 80s.
I hate the turning in of the dolls too but only because you generally LOVE your dolls, and the idea of trading up for a new model is somehow wrong.
I agree! When I heard the whole trading thing, I was just like "whoa..as if THATS not a scheme to make money"