16 December 2010 @ 02:32 pm
Decorated Insurance Ad  
Early 1900's ad for Equitable Life Assurance, showing art nouveau influences. Definitely a contender in the maximum-ink-coverage sweepstakes. From an early 1900's issue of HARPER'S MONTHLY.

Click to enlarge.

Original magazineart.org page.
( 6 comments — Leave a comment )
bibliographic specialistbib_specialist on December 16th, 2010 11:50 pm (UTC)
This must have been just before the great costume ball of January 1905 which was thrown by James Hazen Hyde, the extravagance of which led to one of the great scandals of the Gilded Age and accusations of malfeasance, which resulted in Hyde's loss of the vice presidency of Equitable.
pikkewyntjiepikkewyntjie on December 17th, 2010 12:29 am (UTC)
"Vacancies for men of character to act as representatives."

And by "men" we mean "men" and by "character" we mean "the white race."
Singe Addamssingeaddams on December 17th, 2010 03:46 am (UTC)
Oh, I dearly love ads that have me panting after a product. GIVE ME LIFE INSURANCE!!!
pikkewyntjiepikkewyntjie on December 17th, 2010 04:30 am (UTC)
I think Sherwin-Williams plagiarized that logo and just dumped a can of paint on it:

E♥: Bert Convy: with Bob Barkerwhoseline_wlsc on December 17th, 2010 04:32 am (UTC)
oooh, this is fancy-looking. It looks like it did take loads of ink.
gildedcenturygildedcentury on December 17th, 2010 10:24 pm (UTC)
I thought this was going to be an ad for United Fruit Company, "Come and see our Banana Republics," et cetera.
( 6 comments — Leave a comment )