Noodlepudding, Jane. ([info]booksandcheeses) wrote in [info]vintage_ads,

We're all sweating more in '44!

Tags: 1940s, 1944, soap

  • Post a new comment

    Error

    Comments allowed for members only

    Anonymous comments are disabled in this journal

    Your reply will be screened

    Your IP address will be recorded 

  • 37 comments

[info]cyanide_lollies

March 25 2011, 02:47:57 UTC 1 year ago

It's not polite to eavesdrop, but talking about how much your friend stinks behind her back? Totally okay, children.

[info]talonvaki

March 25 2011, 02:53:16 UTC 1 year ago

Can you talk about someone behind their back when you're sitting in front of them?

[info]bernthewitch

March 25 2011, 07:06:44 UTC 1 year ago

Oh! In THAT case it's fine!

[info]singeaddams

March 25 2011, 03:02:30 UTC 1 year ago

HEY! Why is hubby letting his wife do all the war-work? Did his sensitive nose make him 4F? Loooooser.

[info]carriepika

March 25 2011, 03:04:29 UTC 1 year ago

Is it strange that my husband wouldn't be afraid to just be honest that I'm smelling a bit ripe after working hard?

Or is it more strange that I don't get insulted by him pointing it out?

[info]flummoxicated

March 25 2011, 03:44:06 UTC 1 year ago

Yes, this. If your spouse can't tell you stuff like that, who can? I guess this is what to expect from a culture that didn't want to depict married couples sleeping in the same bed, though.

[info]fallconsmate

March 25 2011, 05:37:29 UTC 1 year ago

Himself is a self-admitted pig. And when he eats raw onion, he sweats it out for days. But we're honest in our odorous-ness, we ain't too proud to say "baby, you could knock a buzzard off a gut wagon, can you go hose off?" Same thing with gas, he's driven me (and the dog!!) out of the room.

But he's a 52 year old 8 year old who thinks farts are funny. *massive eyeroll* He blames it on the duck that ran though the room. I tell him "no, that was a butt-quack". ;)

[info]spuzzlightyear

March 25 2011, 03:51:04 UTC 1 year ago

Actual movie there. Bob Burns was the 4th star credited though. I am sure this ad mention was more to do with a radio show he might have been in at the time that had Lifebuoy as a sponsor.

[info]evilfoo

March 25 2011, 03:52:05 UTC 1 year ago

Guess she better go soak her lady bits in Lysol so as not to offend old Dan, either. >_>

[info]apredeus

March 25 2011, 04:30:44 UTC 1 year ago

It's interesting how many of those ads target women's B.O.

for God's sake, they barely smell in comparison to men :)

Maybe less women shaved their armpits back in the days?

[info]charlotterhys

March 25 2011, 04:37:19 UTC 1 year ago

I wanna know what women you know, because I know for sure I come from a very odiferous family, men and women. I am saying this as a stinky woman.

[info]leahtaur

March 25 2011, 04:42:37 UTC 1 year ago

Me too. >_> Men and women smell DIFFERENT, certainly, but I think that the stereotype that men smell more comes from the fact that historically they'd be doing more hard labour than women. Work hard, physically, and you will smell, regardless of gender.

[info]apredeus

March 25 2011, 05:26:39 UTC 1 year ago

I've taught 3-4 groups of 20-30 people for 5 years

believe me, the people whose smell can be felt even in the chemistry lab are all men :))

[info]apredeus

March 25 2011, 05:22:49 UTC 1 year ago

well I know my own sweat doesn't smell much if my armpits are shaved clean. I'd think it's the main reason.

other then that, it's the food, I guess. Most of the women I know don't eat as much meat (excessive protein would make your sweat stink).

Kidney problems and spicy food can also add to the smell very significantly.

[info]cinnamonbite

March 25 2011, 13:09:47 UTC 1 year ago

LOL, it's hormones, not armpit hair and big LOL at meat. Men are hardwired to smell more than women due to testosterone. Probably for marking territory.

Interesting things from the internet:

"...women's body odor smells similar to onions or grapefruit while men smell more like stinky cheese."

"Both men and women who participated in these body odor studies preferred the scents from the opposite sex who had MHC genes that are most dissimilar from their own -- and this was most true for women who were ovulating"

"This different smell is how our noses recognize the opposite sex, and more importantly, those members of the opposite sex with whom we can produce genetically strong children."

"They found that even though the female sweat smelled just as strongly as the male sweat did, it was easier to mask with perfumes. About 19 percent of the fragrances tested successfully reduced the strength of male underarm odor, while more than 50 percent decreased the intensity of female underarm odor."

"Men also use their noses to choose mates, research has shown. A January 2006 study found that the scent of a woman's body odor is more attractive to men at certain times in the female's monthly cycle. Female underarm sweat seems to communicate when a woman is fertile, making her more desirable to men."
God, that one is a fact. Spouse won't leave me alone when I'm ovulating. He can subconsciously smell it.

[info]apredeus

1 year ago

[info]brich_ka

March 25 2011, 04:44:40 UTC 1 year ago

Men are supposed to stink, it's their manly animal magnetism :)

[info]apredeus

March 25 2011, 05:23:49 UTC 1 year ago

seriously tho, magnetism is in the faint smell your clean body has.

not in the b.o. ;)

[info]pbrim

March 25 2011, 05:05:59 UTC 1 year ago

I think Lifebuoy was marketed to working men all along, but marketing soaps to women focused soft complexions and perfume, because after all, ladies don't sweat, they glow. This was an effort to extend the deodorant soap market to women as well -- they were doing men's work so they needed men's soap

[info]apredeus

March 25 2011, 05:27:57 UTC 1 year ago

this would be logical

too many BO ads for women in that era :)

[info]feorag

March 25 2011, 10:42:38 UTC 1 year ago

Maybe less women shaved their armpits back in the days?

Then they'd stink even less as their natural sweat-evaporation system would not be compromised. But thanks for illustrating the sort of advertiser-induced paranoia that this ad targets - and shaving your pits is only necessary to allow (pretty bad for you) anti-perspirants to work.

Or if it turns you on, of course.

[info]apredeus

March 25 2011, 15:24:36 UTC 1 year ago

>Then they'd stink even less as their natural sweat-evaporation system would not be compromised.

no... hair retains the sweat and the bacteria grow on it, causing the smell.

it's the same as dirty socks, except socks probably have more anaerobic bacteria because of less air access to the shoes or boots.

sweat by itself barely smells, unless you have a kidney problem...

[info]feorag

March 25 2011, 16:10:05 UTC 1 year ago

That would be true for those who are soap-shy, but not for people who bother to shower. Making people who practice decent basic hygiene feel insecure is exactly what this sort of ad tries to do. One of the good things about this community is the number of people who recognise this and treat such ads with justifiable sarcasm.

I used to be a brewer, and brewers get some interesting cultures. Mine get much worse when I shave my pits because the sweat stops evaporating - there's no longer enough of a surface area - and the stuff just, well, ferments. The best thing I've found is to shower regularly and use the same tea tree shampoo that works on itchy scalps.

[info]apredeus

1 year ago

[info]feorag

1 year ago

[info]apredeus

1 year ago

[info]feorag

1 year ago

[info]apredeus

1 year ago

[info]feorag

1 year ago

[info]apredeus

1 year ago

[info]crabofdoom

March 25 2011, 06:34:03 UTC 1 year ago

How'd they get Ruthie's barely-concealed boobs past the censors?

[info]zorinlynx

March 25 2011, 12:29:15 UTC 1 year ago

1944? How come these men aren't overseas in the war?

[info]cinnamonbite

March 25 2011, 12:57:33 UTC 1 year ago

Ok, her own husband couldn't tell her she stinks?
And her nose is broken?

Notice she's gone to the point of stinking, yet she still hasn't washed her hair.
GROSS!
Create an Account
Forgot your login or password?
Facebook Twitter More login options
English • Español • Deutsch • Русский…