07 July 2011 @ 10:36 am
Contest Entry: FLORIDA! It never ends!  
State of Florida, 1949

"Where sunshine and relaxation are yours to enjoy on any normal budget." ???



1465x2053

A Florida Vacation Never Ends:  It NEVER EVER ENDS. 

* the snide italics: "enjoying all of the other summer sports and recreation that crowd Florida's winter calendar"
* the firepit in a park?
* "gay, fantastic nights"
* happy, pre-skin-cancer, redheaded (stepchildren?) of a deep brunette and a bottle blonde.
* "right now, you're probably enjoying winter-grown Florida celery..."   XP
* and you'll go home "feeling like a sun-tanned million dollars"!

And you will RELIVE, OVER AND OVER, the pleasure-filled hours of your Florida holiday.  You will REALIZE, TIME AND AGAIN, that your Florida vacation has been good for you.

 
 
 
( 16 comments — Leave a comment )
Pat Bpbrim on July 7th, 2011 05:58 pm (UTC)
Actually, at the time, a fire ring is what I would expect to see, even in a park. I don't think it was until the late 60's/early 70's I started seeing the metal fire box on a stand common now. Of course, back then, you were also allowed to pick up down wood around the park to burn as well.
pikkewyntjiepikkewyntjie on July 7th, 2011 06:12 pm (UTC)
I'm trying to figure out the "acres of opportunity" blurb. I'm guessing they were suggesting people check out some of the u-pick farms. Otherwise, I don't know.

The repetitive tone does come across as a little ominous. It has a ring of "you can check out any time you like, but you can never leave." I guess that doesn't just apply to California.

Maybe firepits were more common back when Florida wasn't on fire all the time, if it ever was.
pikkewyntjiepikkewyntjie on July 7th, 2011 06:16 pm (UTC)
and Yes
I forgot to vote yes and say why. The boy gently cradling and talking to his wiener gets my vote.
Christophergullinbursti on July 7th, 2011 08:32 pm (UTC)
I think it was more of a "cheap land, come buy it and farm it!" thing. Whether any of what land was then available was actually arable is another matter altogether.
Silmarilsilmaril on July 7th, 2011 06:20 pm (UTC)
YES
All of the items in the list, basically.
realpestilence: MonkeysNoFly!realpestilence on July 7th, 2011 07:29 pm (UTC)
LIES LIES LIES!


~long-time Florida resident
cuddyclothescuddyclothes on July 7th, 2011 08:50 pm (UTC)
And you will RELIVE, OVER AND OVER, the pleasure-filled hours of your Florida holiday. You will REALIZE, TIME AND AGAIN, that your Florida vacation has been good for you.

MWUAAAAHHAAAHA!

realpestilencerealpestilence on July 8th, 2011 02:07 am (UTC)
That sounds like PTSD flashbacks to me! Well, it is a ~family vacation, after all.

The American Girl Who Likes Wearing Beretsmystical_chickn on July 8th, 2011 04:10 am (UTC)
Ugh, my extended family and I went on vacation to Florida in 1997. In the winter. It was eighty-five degrees*. On Christmas Day. I'm sorry, that is wrong. I remember my cousin and I went for a walk one of the days we were there and when we got back to the hotel I had to pour cold water on my head, crank up the AC, and sit in front of a fan for about half an hour. And my fingers had swelled during the walk. :/ (My mom asked someone about that and I think s/he said it was because we were closer to the equator, but don't quote me on that.)

*I've lived in a temperate climate all my life. Anything above about seventy or so is pushing "too hot" territory. Anything above seventy-five, I start complaining.
franklanguage: dorothyntotofranklanguage on July 8th, 2011 04:13 am (UTC)
YES!
I was away for a few weeks while my inbox was invaded by ONTD, but I'm back in time to see this ad—thank Gawd.
Nico: mevilakins on July 8th, 2011 04:57 am (UTC)
My father had black hair and my mother was a blonde (non-bottle) and they had two redheads: me and my brother. Our sister's blonde.

I used to joke that I was adopted till my brother came along, but we got our red hair from our grandmother. The gene often skips a generation.

That said, American ads of the era really seemed to major on redhead kids. I wonder why. AT least it's better than the prejudice against them in the UK.
baron154baron154 on July 10th, 2011 04:28 am (UTC)
I'm a redhaired guy, and I've noticed this too- midcentury advertising was big on redhead kids. I have some theories on this: one, the color really "pops" in a print ad or publication when illustration was still the form. Color attracts.
Two, maybe they were appealing to a then-large Irish American population in urban centers, a young generation that went to movies, spent etc. But that's admittedly a bit flimsy.

Maybe it's just we really were cute as redhead kids. Unusual, striking. There's been plenty of examples of freckled redhead kid-monster ads here , but mostly it seems that red hair in kids was seen as an endearing visual trait. It's when we get older we get a ton of shit for having red hair. :) But in kids it's quite cute.

When I first went to Paris in 1990, I was really surprised at how many French people told me that my red hair made me seem "All-American" in some way to them, their idea of a wholesome blue-eyed Yank. I think advertising, maybe old movies had a lot to do with that. I wasn't that wholesome. But, nice to think the French (positive) stereotype included me as a redhead. Archie Andrews, their sterotype of a nice American boy, then.
Nico: Vilakinsvilakins on July 10th, 2011 04:31 am (UTC)
Huh! Maybe they'd seen the ads too. :-)

My red hair is quite dark auburn and I have dark eyes and very few freckles (see icon), but my brother's the classic kid in the ads: bright red hair, pale skin, freckles, blue eyes, the lot! And yeah, he was very cute as a little kid, but I'm probably prejudiced there.

I like your theory about the colour popping.
Me.cremepuff on July 8th, 2011 07:26 pm (UTC)
I now live in Florida. Where are the love bugs and palmetto bugs attacking them and getting into their food?
Man Writing Slash: salt and burn Deanwrite_light on July 8th, 2011 07:52 pm (UTC)
I always thought "palmetto bugs" was such a lovely, antebellum kind of name for them. ;D
cactuswrencactuswren on July 9th, 2011 07:05 pm (UTC)
for the art, but no for the Florida vacation, thank you. I hate humidity.
( 16 comments — Leave a comment )