The words "new kind of meat" scare me. Do I even want to know why no one thought to eat this mystery meat in the past? Maybe there was a reason.

And the second ad is just icky. Well, maybe it made sense for soldiers but it looks awful.
But why is it grey? Is the meat rich in vitamins because it's sucking them out of the bodies of those people? They even look brainwashed.
That is such a weird decision. "Lets conserve some ink by making our product look really repellent (and never mind that liver loaf will always be a bit of a tough sell anyway....)"
Could they be trying to show how Vital! and Vigorous! the folks are because they eat the grey meat...?
I think you are right and it is quite effective and dramatic. Though I would still argue that they make the people look more appetizing than the meat they try to sell and that can't be right - unless you are trying to popularize cannibalism... (and I am totally convinced that this is their long term goal).
I don't think I've ever seen liver loaf, but I've seen livermush and that's pretty much what color it is. That doesn't explain the other stuff on the platter, though (tomatoes, deviled eggs, and cheese?).
Maybe they were trying to avoid showing an un-appetizingly grey liver-loaf next to some nice red tomatoes and any other normal coloured food. Some truth in advertising then.
i promised my mother that once i moved out of her house, liver would NEVER cross my lips again. and it HAS NOT. she served it up one night when i was visiting, and i ate peanut butter crackers. told her "i told you i wasnt going to eat that mess ever again!" (she laughed.)

I dunno, we might have worse things these days:

And I LIKE THIS STUFF. Shit, I am eyeing up that liver loaf.
I actually love liverwurst, braunschwieger, and liverloaf... That being said...WHAT ARMY IS SHE FEEDING WITH ALL THAT FOOD?

The hamburgers in a can sound disgusting. Is that K-rations?
It's "a yardstick of protein foods," soldier! Those burgers are not supposed to look appetizing or taste good. You use them to measure the yardage of protein foods.

Though I gotta admit that the idea of burgers in a can sounds like the ultimate junk food. If they don't look good, you're just not drunk or stoned enough!
Or starving enough! I guess I'd eat them, too, if I'd been under fire for days, after slogging hundreds of miles on the winter. Uphill. Both ways.
Yeah, and it's also important to keep in mind that if you've been in combat, you've probably seen a hell of a lot worse than that! Not that I have, but I can only imagine.
There's just something not-good about calling any kind of food other than bread a loaf.
That husband looks like he's trying to muster up as much enthusiasm as he can over that gray meat.
My grandfather always called liver loaf "cat food." But the cat wouldn't eat it.

Edited at 2012-03-27 07:53 pm (UTC)
With a bold phrase like "Be vigorous!", they make the food gray? Gray food on gray trays isn't bold or impressive. It's bland. They're selling liver loaf, for goodness' sake, they need to spice things up in the coloring department.

Edited at 2012-04-01 06:33 am (UTC)