More Jewelry Ads - Boucheron, Paris, 1945-46

Boucheron (Paris) had this amazing color palette in their ads, very counterintuitive to selling jewelry with beautiful women, but striking, and very clearly defining the Boucheron woman of postwar Paris.  A great collection of them (five pages/100 ads easily) is HERE.

boucheron1940
noluck_boston posted three already: 1  2  3   Here are a few more (all from the 1940s) by the artists Pierre Simon & Jacques Demachy.

boucheron_1944Pierre Simon

boucheron1941Jacques Demachy


And a big one (my favorite)



60411735.022BOUCHERON-1





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I also love that one you posted where her face is all in blues with that weird exhausted expression. They made some very daring ads.
These ads are beautiful, and so much more daring than the ads today that display tons of flesh in a bid to be daring and controversial.

Not saying I'm not at least a little on board with that....