23 June 2012 @ 03:01 pm
More Jewelry Ads - Boucheron, Paris, 1945-46  
Boucheron (Paris) had this amazing color palette in their ads, very counterintuitive to selling jewelry with beautiful women, but striking, and very clearly defining the Boucheron woman of postwar Paris.  A great collection of them (five pages/100 ads easily) is HERE.

noluck_boston posted three already: 1  2  3   Here are a few more (all from the 1940s) by the artists Pierre Simon & Jacques Demachy.

boucheron_1944Pierre Simon

boucheron1941Jacques Demachy

And a big one (my favorite)


( 9 comments — Leave a comment )
bradygirl_12: marilyn (jewels and flowers)bradygirl_12 on June 23rd, 2012 10:50 pm (UTC)
Wow, I can see why that last one is your favorite! Stunning!
noluck_bostonnoluck_boston on June 23rd, 2012 11:00 pm (UTC)
That is great!
Man Writing Slashwrite_light on June 23rd, 2012 11:05 pm (UTC)
I also love that one you posted where her face is all in blues with that weird exhausted expression. They made some very daring ads.
noluck_bostonnoluck_boston on June 23rd, 2012 11:23 pm (UTC)
I loved that one too!.
We have high end printers at work, and I printed one out. Message me privately and I can send one off.
roxymissrose: coffeeheartroxymissrose on June 24th, 2012 02:00 am (UTC)
These ads are beautiful, and so much more daring than the ads today that display tons of flesh in a bid to be daring and controversial.

Not saying I'm not at least a little on board with that....
gatepromisegatepromise on June 24th, 2012 02:17 am (UTC)
The Pierre Simon one looks like Joan Collins
E♥: Match Game: Gene and Bertwhoseline_wlsc on June 24th, 2012 02:36 am (UTC)
Those are all really pretty! My favorite is the first one.
Geek Queen: cm garcia plaid1geek_queen on June 25th, 2012 12:31 am (UTC)
The lady in the second ad looks like Joan Collins.
Good grief, it's a running gaglady_ganesh on June 25th, 2012 10:04 pm (UTC)
Those are all gorgeous!
( 9 comments — Leave a comment )