05 July 2012 @ 08:04 pm
18 Ethyl Gasoline Ads "-- and there is a powerful difference, too,..."  
The Ethyl Corporation, 1950-1952  (makers of lead additives for fuel, yay, still)

Each of these ads relied heavily on the skills of the illustrator to make two rhyming objects appear as similar as possible, even if dissimilar.  In some cases, the results were quite successful, in other cases less so, and in every case, eye-catching.  Prepare to learn some new vocabulary!

Screen Shot 2012-07-05 at 7.11.46 PM

These ads range from

Screen Shot 2012-07-05 at 7.05.12 PM
Screen Shot 2012-07-05 at 7.05.59 PM
Screen Shot 2012-07-05 at 7.07.55 PM
Screen Shot 2012-07-05 at 7.10.44 PM
Screen Shot 2012-07-05 at 7.12.03 PM



to


Screen Shot 2012-07-05 at 7.06.56 PM
Screen Shot 2012-07-05 at 7.07.11 PM
Screen Shot 2012-07-05 at 7.11.09 PM
Screen Shot 2012-07-05 at 7.11.26 PM



to


Screen Shot 2012-07-05 at 7.05.33 PM

Screen Shot 2012-07-05 at 7.12.22 PM
Screen Shot 2012-07-05 at 7.07.39 PM
Screen Shot 2012-07-05 at 7.09.01 PM



to


Screen Shot 2012-07-05 at 7.06.38 PM
Screen Shot 2012-07-05 at 7.08.23 PM
Screen Shot 2012-07-05 at 7.08.45 PM


I picked this last ad for what it illustrates about language shift (::donning linguist hat::) and what it confirms about how hoity-toity all those folks in 1940s films still sounded with their vaguely British accents - for most people in the US today, these two words are not exact rhymes but in the 50's they were still close enough:
Screen Shot 2012-07-05 at 7.06.21 PM
Which is your favorite?
 
 
( 18 comments — Leave a comment )
E♥: Bert Convy: with Bob Barkerwhoseline_wlsc on July 6th, 2012 03:10 am (UTC)
Those are pretty cool! hehe I like the "puppy/guppy" and "bass/basset" ads best.
Using stars as icecubes in my moonlight punchkaelstra on July 6th, 2012 04:01 am (UTC)
These are all fantastic!
squidexplosionsquidexplosion on July 6th, 2012 06:30 am (UTC)
That unicorn face is going to give me nightmares tonight.
Man Writing Slashwrite_light on July 6th, 2012 06:38 am (UTC)
Think of the CORN!
thisprairielifethisprairielife on July 6th, 2012 07:36 am (UTC)
Wow, I do not want any of those, okthx. So unsettling. And where do I go to get those drugs? Were the marketing guys just huffing leaded gasoline before planning their campaign? So many questions.
Ejia Arathejia_arath03 on July 6th, 2012 08:20 am (UTC)
Oh great, the cauliflower just looks like the collie with its brains exposed and diseased. Eww.
Me, Not You: emeraldas catladybuggington on July 6th, 2012 10:19 am (UTC)
These are great. I saw one with Cat/Caterpillar a while back and was in love with it, I'm thrilled there are others.
Man Writing Slashwrite_light on July 6th, 2012 04:26 pm (UTC)
OOoh, could you find it again?
nxdxgwennxdxgwen on July 6th, 2012 11:47 am (UTC)
These are awesome!
Alpha Release Human Beingsay2 on July 6th, 2012 12:26 pm (UTC)
Who sneaked LSD in my coffee?
ladytwnksfallconsmate on July 6th, 2012 03:32 pm (UTC)
on the last one, i was thinking new englander accent. that can give the same "ahr" sound at the end of both words.

other than that, pretty trippy!
pikkewyntjiepikkewyntjie on July 6th, 2012 04:52 pm (UTC)
I was thinking that, too. They probably didn't print panda/gander one in the South. It would have made absolutely no sense to most Southerners, especially pre-Kennedy.
Man Writing Slashwrite_light on July 6th, 2012 07:36 pm (UTC)
I would have thought the land of "Scahhhlett" O'Hara would have had no problem with a soft "R".
pikkewyntjiepikkewyntjie on July 6th, 2012 08:39 pm (UTC)
I guess my problem is I haven't met enough antebellum Georgians played by British actors! ;)

Of course, that ad can go the other way, too. I've met several people who say "pander bear." (I hate it when bears are pandering.)
Whodunnit?oh_meow on July 6th, 2012 11:08 pm (UTC)
I just tried reading it out loud, and panda and gander rhyme perfectly for me as someone with a london accent
Good grief, it's a running gaglady_ganesh on July 8th, 2012 02:24 am (UTC)
Ayuh!
pikkewyntjiepikkewyntjie on July 6th, 2012 05:00 pm (UTC)
The first one kind of threw me because I thought it was promoting corn-based ethanol.

I like the ones that are more cartoony looking like duck/buck and puppy/guppy. The more realistic ones I found kind of creepy. Like someone noted, seeing the collie first makes the cauliflower look like a vivisection of the collie.
mellzie_1963mellzie_1963 on July 6th, 2012 05:49 pm (UTC)
But with the last one, you get the extra rhyme of panda AND A gand...ah?
( 18 comments — Leave a comment )