07 November 2012 @ 08:41 am
AT&T, Ma' Bell  
Vintage Ad #1,465: This Is Wht We're Raising Your Phone Bill
( 6 comments — Leave a comment )
pikkewyntjie: vintage schmintagepikkewyntjie on November 7th, 2012 02:44 pm (UTC)
That is one of the weirdest excuses to raise rates I have ever seen. This ad would tick me off because it would remind me how much it costs to keep my car running, too.
Man Writing Slash: OMGYAAAAAAAAAAYwrite_light on November 7th, 2012 04:07 pm (UTC)
MTE - what is the point of this ad but to whine and say "here comes the rate increase!"
pikkewyntjie: richard deaconpikkewyntjie on November 7th, 2012 07:40 pm (UTC)
I'm sure the cost of advertising also went up during that time. Why not also say, "we have to raise your rates because it cost a fortune to tell you we're raising your rates."
Pseydtonne: operatorpseydtonne on November 7th, 2012 08:25 pm (UTC)
Crap like this was immensely annoying back then. I remember the local power company advertising constantly -- as if we had a choice! You're a monopoly and I can't even see this ad if I'm not paying you.

However these ads served a strange purpose. This was as close as they got to transparency and accountability before asking the local regulatory agencies for price increases. This was a vague attempt to mollify during the worst period of inflation of the Twentieth Century.

Oh, and this was a way to stall the eventual AT&T breakup.
Holy air cannon, Grantman!: Hitchhiker'sXWikipediaopalgirl28 on November 8th, 2012 12:11 am (UTC)
I noticed that the tone of the ad is almost similar to the tone of the notes I get when our phone/Internet rates or rent is about to go up: "Look, we really don't want to do this, but (excuses)! Therefore, give us more money!"

My local power company *is* a monopoly, as most utilities tend to be, and they advertise constantly too, trying to justify rate hikes and make the public hate them less. (Guys, hate to break it to you, but we're stuck with you, no matter how badly you fail).
Pseydtonne: operatorpseydtonne on November 9th, 2012 04:15 am (UTC)
One thing we learned from the Enron scandal and how it messed up California back in '99: you can screw up a utility. You can make rolling blackouts possible in the middle of extreme wealth. You can also be assured someone will go to jail if you do this to rich people.
( 6 comments — Leave a comment )