24 November 2012 @ 06:38 pm
Mr. Coffee-Nerves Strikes Again!  
Postum, mid-1930s and the demon Caffeine

Sickles_Arthur


Mr-coffee-nerves
Postum+Ad+late+1936


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( 15 comments — Leave a comment )
Singe Addams: Singe by angstslashhopesingeaddams on November 25th, 2012 03:25 am (UTC)
HEE! The little battles in the background and the psycho-angry look on Sally's face in the last ad makes it one of my all-time favorites. It's enough to make me give up caffeine!

Edited at 2012-11-25 03:26 am (UTC)
kip_w: minerkip_w on November 25th, 2012 05:03 am (UTC)
Agreed. Great stuff.

I also love the neo-Caniff art (closely modeled after his work on Dickie Dare, from the look of it) in the first one.
kip_w: minerkip_w on November 25th, 2012 05:07 am (UTC)
?? I see the art file is labeled "Arthur Sickles" — is this a sibling (or pseud) of golden-age comic strip artist Noel Sickles? If so, it explains a lot. Od's blood, the man could draw.
Man Writing Slash: OMGYAAAAAAAAAAYwrite_light on November 25th, 2012 06:38 am (UTC)
It's a bit more complicated, but you can read the entire fascinating thing here:
http://matttauber.blogspot.com/2010/08/mr-coffee-nerves.html

Noel Sickles it is. :)
kip_w: minerkip_w on November 25th, 2012 01:41 pm (UTC)
A collaboration! Man, sometimes ad art is the wonderful alternative universe where all the great team-ups took place. Thanks for the link, and the great art.
Rosy Red and Electric Bluemary_shelley77 on November 25th, 2012 10:25 am (UTC)
Mr. Coffee Nerves is awesome. I don't care what anybody says.
Man Writing Slash: OMGYAAAAAAAAAAYwrite_light on November 25th, 2012 05:33 pm (UTC)
He's like the villain in every Scooby-Doo. :D
Professor Booty: relaxedflummoxicated on November 25th, 2012 11:40 am (UTC)
He's a very sharp dresser! Top hat and tails!
hazelteahazeltea on November 25th, 2012 03:18 pm (UTC)
Postum sounds disgusting, I'd be nastier if I had to drink that sludge!
Erica Saxon: thinkcaerfrli on November 25th, 2012 11:38 pm (UTC)
I wonder whether all those "don't give it to kids" caveats are a reaction to some trouble coffee companies had gotten into or preventative or something else
Disco citizen: Sieur Wood de Stockteamrodent on November 26th, 2012 01:35 am (UTC)
It might have been cheaper per serving than milk or juice. I started drinking coffee at 12 to avoid paying for soda when I volunteered at the VA Hospital.
urbantravels: pic#117514747urbantravels on November 29th, 2012 03:38 am (UTC)
Probably simply the result of the long-held folk belief that caffeine/coffee would "stunt children's growth."

These ads, on the other hand, are working really hard to introduce the new idea that caffeine was really bad for adults too - losing people their jobs, severing relationships, hindering the war effort, preventing farmers from fertilizing their crops properly! Even B.O. never wreaked so much havoc.
dystatic: cute timmydystatic on November 26th, 2012 06:39 am (UTC)
cheese it!
Kristina with a K: hairy_fishnutstanwen on November 26th, 2012 05:56 pm (UTC)
I loved Postum, I was one of the few who were pissed they decided to stop making it.
Lori: LRlightning_rose on November 26th, 2012 07:37 pm (UTC)

Apparently, it's back.

http://postum.com/

( 15 comments — Leave a comment )