Cheese, __________, Cigarettes.

1940s - Lucky Strike and Apples

Yesterday I teased you with a lj-cut promising you "Cheese and Baked Apples". While I gave you the cheese, I forgot to post the Baked Apple one, no doubt confusing you all to what the hell I was talking about.
The word "use" is alarmingly nonspecific. Were you supposed to...smoke them?