I've been working on pulling these together for a while. These were the color ad on the inside cover of LIFE during the cooler months for many years. They're just so beautiful. I think it's so interesting that these are advertising fabric rather than a garment manufacturer, even though there are garments on display. There was more home sewing and more labeling of the fabric manufacturer in finished garments in this era. There are thirty total here, posted in the order they appeared, though I am sure I missed some, as Google has trouble picking up the "Forstmann" because of the label's font.

LIFE Dec 6, 1943



The Forstmann family has a textile history going back to the 16th century, and the company name survived until it was acquired in 1999. I found some very interesting history of it here and here, and a post about Julius Forstmann's mansion here.

LIFE Feb 21, 1944

LIFE Apr 10, 1944

LIFE Sep 18, 1944

LIFE Dec 4, 1944

LIFE Jan 7, 1946

LIFE Mar 11, 1946

LIFE Jan 6, 1947

LIFE Feb 17, 1947

LIFE Apr 7, 1947

LIFE Sep 15, 1947

LIFE Oct 20, 1947

LIFE Nov 10, 1947

LIFE Sep 13, 1948

LIFE Oct 18, 1948

LIFE Feb 14, 1949

LIFE Mar 7, 1949

LIFE Nov 7, 1949

LIFE Jan 2, 1950

LIFE Apr 2, 1951

LIFE Sep 10, 1951

LIFE Nov 26, 1951

LIFE Dec 31, 1951

LIFE Mar 3, 1952

LIFE Mar 1, 1954

LIFE Sep 5, 1955

LIFE Oct 10, 1955

LIFE Nov 21, 1955

LIFE Feb 6, 1956

LIFE Feb 27, 1956
 
 
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