Clearly he is inviting the guy on the other boat to come join him in the Ivory suds. When did Ivory stop with the manlove? These days I only hear about how it's 99.44% pure. (Which led someone I knew to ask "What's the rest, sewer sludge?")
Half way to a Cialis ad. Ahead of its time in more ways than one.

I love the obvious influence of Japanese prints.
I wish more companies sold soap and towels with the promise of naked manly funtimes.