6% Interest.

6% freaking interest.

AIIIRRGGHH. I wish we could still get these rates. These days you can only get that kind of return with significant risk. :P
Yep, low interest rates discourage saving and encourages racking up debt. Is it any wonder we are in the mess we are?

Right now it makes no fiscal sense to, for example, buy a car cash, even if you can. Because the rates are so low it makes more sense to have a loan. Add a few other big ticket items and you're in debt to your eyeballs!
The punchcard holes on the bond really put a date on this ad, for me. Love it!
One of my dad's first jobs (mid 1960s) was working for in the computer room of a bank dealing with punchcards. The money was good, but it was such tedious work and he hated it. I'm not sure if he dealt with savings bonds, but maybe he did.
Punchcard code was on everything until the early 80s. I remember seeing it on utility bills and such. It was the preferred computer interface for high-volume data processing until things took an optical turn with UPC. Hard to believe that was less than 40 years ago!
Savings Bonds are how I bought my first house. My employer got me to sign up 10% of my wages, I was young and didn't seem to miss the money. I just forgot about the bonds. Five years later and voila, I had a down payment. If it wasn't for Savings Bonds I would never have had a house.
My mom had bonds deducted from her paycheck with the government (Corps of Engineers) until her death. I hadn't expected to discover all the bonds--she had them squirrelled away all over her house, it seemed like. I was still finding them years later. Half had my name on them, half had my sister's, so we could still cash them. That money saved my bacon a few times as I was getting re-established after her death.

401ks are another great way to save money that young people never think about. It always blew my mind to hear kids at work say they couldn't afford to do the 401k that was offered. Most companies fund-match to a certain level (3%, 4%, even 8% at one place I worked), so it's free money--and you can borrow against it interest-free if you run into trouble. As far as I can see, people can't afford *not* to take advantage of free money.
It seems that savings bonds fell by the wayside when 401ks came along, but it seems that so have companies that will match your contributions. If you still have that, you're lucky! I haven't had a company match my 401k since my first layoff in 2008. The next company I worked for (which also laid me off) didn't match and neither does the one I work for now. :(