05 April 2013 @ 12:43 pm
1920's Weekend Event  
Maybelline-1929 Cosmo ad
( 3 comments — Leave a comment )
pikkewyntjie: kittiespikkewyntjie on April 5th, 2013 09:37 pm (UTC)
Eyeshadow, eyeliner, and eyebrow pencil sold separately. Same for the lipstick and you're on your own with getting the marcelling and the fur stole. Other than that, this eyelash beautifier will change your life!

I wonder when it became "mascara" in Marketingland.
branwynn: Bran-20branwynn on April 5th, 2013 11:32 pm (UTC)
I read somewhere (probably wiki) that "mascara" has been around for centuries. I suspect that when Maybelline called it eyelash beautifier it was to make it sound fancier/exotic maybe. From the Maybelline ads I've seen, they didn't start calling it mascara until the 30's.

starmalachite: ZOMG Balokstarmalachite on April 7th, 2013 05:32 am (UTC)
OTOH, perhaps at the time, mascara was something only "bad" girls used -- you know, like those hussies who wear rouge.
( 3 comments — Leave a comment )