07 April 2013 @ 02:50 pm
1920's Weekend Event  
1929-CotyTan2


1929-CotyTan

 
 
 
( 6 comments — Leave a comment )
mellzie_1963: madmenmellzie_1963 on April 7th, 2013 08:03 pm (UTC)
I had no idea the "fake bake" went all the way back to the 20s!
branwynn: Bran-20branwynn on April 7th, 2013 08:16 pm (UTC)
Me either. I guess the 20's was when the idea that pale skin meant affluence ended.

pikkewyntjie: kittiespikkewyntjie on April 8th, 2013 12:20 am (UTC)
We can blame, er, thank, Coco Chanel. I would post a link, but my post will get spammed, but there's an article on Slate from Oct. 25, 2012 that's interesting and discusses how skin lightening seems to be making a comeback in some cultures.
pikkewyntjie: shocked woman floating headpikkewyntjie on April 8th, 2013 12:15 am (UTC)
One of the earliest floating head ads I've seen! It's a drawing, not a cropped photo, but it still counts.
mjspice: Thranduilmjspice on April 8th, 2013 09:07 am (UTC)
I sometimes wonder how it would've been like to live in the 20s.
temperance14: angeltemperance14 on April 13th, 2013 08:00 pm (UTC)
The 1920's was the turning point in fashionable skin tone in the white upper classes. Up until then, freckles or tan implied that you worked outside, and did not have the leisure to avoid work. With the change to middle and lower class women working in offices, more travel available to southern climates, and more exposed skin....pale skin became the sign of working class, and the tan became the sign of the leisure class.
( 6 comments — Leave a comment )