"The holy Michelin tire drinks the obstacle!" Sorry if my translation is not perfect, but that seems to be the gist of it.. (Notice tire X and tire Y in the background. They look so pitiful and withered in comparison.)
"The best. The least expensive Michelin bicycle tires." (Oh my god, he's tearing himself a part for customer satisfaction. It's like Adam's rib! But not really.)
"The Michelin Confort Cable improves the road"
