No kidding, I was watching "Who Framed Roger Rabbit" yesterday (don't judge me!) and that first ad was on the wall of the ~hideout~ in the bar. :)
Note to self: If you ever get married, have a gown like the one in the Old Gold cigarette ad.
I love these. It's neat how they used high society women in some of them, I wonder if they were effective outside of wherever the woman was from.