One of my "Uncle John's Bathroom Reader" books had a piece on this product. It was made in Taiwan and later acquired by Colgate. Soon after, the name (at least the English name) was changed to Darlie. The Chinese name still translates as "Black Man Toothpaste."

http://en.wikipedia.org/wiki/Darlie
Ha! My eyes must be bad, I thought his yellow bowtie was him holding a slice of apple pie in one hand. "Brush your teeth, then have some pie!"
So that's how those Negroes keep their teeth so white! Wonder if it works for us Caucasians, too?
As creepy and wrong as it is, I just can't help but make the same face whenever I see this.