March 28th, 2015


1992 Crystal Pepsi Promo bus

That stuff was so gross. Apparently drinking 21+ year old bottles of it now is a thing. Stupidity knows no bounds. Don't Google that. The results will be disturbing.

"Pepsi Playparks, the 1992 in-store promotion we designed with Pepsi included sell-in materials, in-store displays, and a contest that raised $2 million dollars for Northern California municipal parks.

Ken’s team created the first-ever vinyl wrapped bus in 1992 for Crystal Pepsi. This concept was quite controversial in that it commercialized public transportation. Pepsi was quite happy with the PR it generated — both good and bad. In addition that year"

Brought to you by KenCreative Strategic Design Partners.