Pall Mall Cigarettes, 1953

This is one of my favorite ads I've collected so far...the giant hand, the fruity lace-up shirt, the bizarre notion that smoking mild cigarettes will some how protect against "throat-scratch." It's got it all!

Humorist and smoker Fran Liebowitz wrote many many years ago about all the proliferating brands of "light' cigarettes, mild to super-mild to ultra-mild. So you got to a cigarette where "it's like you're just inhaling in a warm room".