Interesting details

Good Housekeeping, December 1934.  An interesting period piece:

Why can't she pick out her own damn iron?

Ask to see the demo model "at your light company" -- well into the 1950s, the office of the electric company was where one went to buy electric appliances.  And in the days before tumble dryers, "everything from heavy damp sheets to sheer silks" did in fact call for ironing.  But what really caught my eye was the last speech in the dialogue:  "Have our dealer send one out."

It's an interesting line, because of who it's coming from.  If Tom and Helen are a typical middle-class couple of their time -- and as little affected by the Depression as they seem to be -- he's the employed one, and he handles all the money.  Today, we'd assume that the selection of an iron would be handled by the person who did the ironing:  but Tom probably takes care of their (his) bank account, gives Helen a weekly "housekeeping allowance", and decides himself how the rest of the money is to be spent.  And note that Helen, while she's obviously had her eye on an Ironmaster for some time, hasn't brought it up until now -- until her desire for a new iron affects Tom's social life.
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For many households, an iron was the first electrical appliance ever purchased. The difference between a stove-heated flat iron and a continuously heated electric iron is huge, and ironing took up a huge amount of time and effort. One reason you had to iron everything (besides the lack of synthetic fibers) was that most old-fashioned washers did not have a spin cycle. Water was removed from laundry by a wringer, which squeezed in wrinkles as it squeezed out water.
One thing I learned in my teens was that a good snap of the garments before hanging them on the line took care of a lot of that. A windy day helped too.

My Mom used a wringer washer until the mid 80s. She only replaced it because it became hard to get parts for it. When I was a small child, I do remember her ironing a lot more than she did later so I suspect that changes to standards and fabrics in the 60s and 70s were a factor too.