I was wondering why "two shifts" was in "not really" quotation marks, but they actually acknowledged women working at home and in the factories as EQUAL labor. *is astounded*

Edited at 2011-07-21 03:28 pm (UTC)
While I'm glad they recognize housewifery as hard labor, The "Two Shifts" in quotes plus sausage imagery made me think of some other job.
OP, do you have a link to a larger version of the ad? I would love to read the copy...
I always like these kind of ads.

When I saw this, my brain automatically deleted the "f" in "shifts." I wonder when the extra syllable was added to "frankfurts."