Chubette(s) fashions, 1960
This ad series was, well, more than a series. It was pamphlets, and treatises.
You may recall THIS ad and THIS one, previously posted. There were a few others, like this disturbing duo:
But there was a whole rationale behind it. For a full brochure and the text of this mystery booklet "Pounds and Personality",
First, via the owls go (Nolan Pelletier) at flickr, we have these images -- all enlarge to 1870x1340(ish).
Witness poor Connie, now surnamed "Chubette" and coping with multiple personalities.
I also uncovered this ad in a Reading, PA, newspaper. Turns out, you can't outgrow being a Chubette - because then you graduate to Trim-Teen™. And slimmer = prettier is spelled out for you here. But hey, "hard-to-fit" girls, Mr. Mack can help you with your "figure problems." All I can picture is Mr. Pinky and the Hefty Hideaway ad from Hairspray.
Enlarges to 969x1055 for easy reading.
I've screencapped the text of the accompanying "news article," which I suspect is close to the full text of the "POUNDS AND PERSONALITY" booklet you could order. Read on! It's quite a set of mixed messages they're sending. "weight=problem" vs "don't let weight define the child or shame her". :S
Enlarges to 1013x933
And there you have it.