More Jewelry Ads - Boucheron, Paris, 1945-46

Boucheron (Paris) had this amazing color palette in their ads, very counterintuitive to selling jewelry with beautiful women, but striking, and very clearly defining the Boucheron woman of postwar Paris.  A great collection of them (five pages/100 ads easily) is HERE.

boucheron1940
noluck_boston posted three already: 1  2  3   Here are a few more (all from the 1940s) by the artists Pierre Simon & Jacques Demachy.

boucheron_1944Pierre Simon

boucheron1941Jacques Demachy


And a big one (my favorite)



60411735.022BOUCHERON-1





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