I thought he looked like Nick Cage too. He also looks too stoned or drunk to even notice the TV is there or give a crap what's on it.

That's also some piss poor ad copy. There is nothing appealing about this ad, IMO.
The barbershop one is the only one I could read, but it was kind of funny. If you read the ads in a snarky tone, as I think was intended, they make more sense and are kind of awesome. I didn't pick up on it at first. It's been a long day.