Virginia Slims Cigarettes

When I think of cigarette advertising, the Virginia Slims "You've come a long way, baby" campaign is the first thing that comes to mind. I remember liking them as a teen because of the fashions on display in them and because of the comical "old" photos. Here are a bunch of their ads from the LIFE archive. These ran in this order from 1968-1972.

LIFE Oct 18, 1968

LIFE Nov 15, 1968

LIFE Mar 21, 1969

LIFE Apr 18, 1969

LIFE Jun 13, 1969

LIFE Sep 19, 1969

LIFE Aug 28, 1970

LIFE Aug 13, 1971

LIFE Oct 29, 1971

LIFE Apr 28, 1972

LIFE Jun 30, 1972

LIFE Sep 1, 1972

LIFE Oct 20, 1972
these are kind of awesome. i love the contrast of then-and-now, love the use of white space.

regardless of my own feelings on smoking - this is a great campaign.