Virginia Slims Cigarettes

When I think of cigarette advertising, the Virginia Slims "You've come a long way, baby" campaign is the first thing that comes to mind. I remember liking them as a teen because of the fashions on display in them and because of the comical "old" photos. Here are a bunch of their ads from the LIFE archive. These ran in this order from 1968-1972.

LIFE Oct 18, 1968


LIFE Nov 15, 1968

LIFE Mar 21, 1969

LIFE Apr 18, 1969

LIFE Jun 13, 1969

LIFE Sep 19, 1969

LIFE Aug 28, 1970

LIFE Aug 13, 1971

LIFE Oct 29, 1971

LIFE Apr 28, 1972

LIFE Jun 30, 1972

LIFE Sep 1, 1972

LIFE Oct 20, 1972
I used to like this campaign because I thought it was clever and I liked the feminist tone, but, of course, now I find them very manipulative. Some of them almost seem to have an anti-feminist subtext, especially the ones that suggest women can't handle the larger men's cigarettes. "Slimmer to fit you"? Just where is it that they think I'm planning to put it? Are they for virgins? I guess when you can handle an entire cigar, you're officially a slut and ready for a White House internship (yes, I know the '90s called and wants its joke back).