Catty Feminist (jocelmeow) wrote in vintage_ads,
Catty Feminist

Suicidal Food Weekend - Kool-Aid drink mix, 1950s and 1960s

These ads appeared in this order in LIFE from 1959 to 1969. The first campaign (1959-1961) is especially interesting in how the notes reveal normal situations in which children were apparently expected to act autonomously in this era. I daresay some people now would think some of these parentless moments valid reasons to call social services!

The last two are interesting in that they apparently bookend the era (1964-1969) in which Kool-Aid came pre-artificially-sweetened with cylamate, which fell out of favor and was banned in 1969. The last ad appeared less than two weeks after the ban. I note (as a former marketing major) that General Foods used the common crisis management tactic of underplaying the news of the would have been in bad form to crow in full color about having removed a substance now thought to be dangerous that you'd been feeding the public - and especially small children - for several years.

LIFE Jun 22, 1959

LIFE Jul 27, 1959

LIFE Nov 23, 1959

LIFE Aug 15, 1960

LIFE Sep 26, 1960

LIFE Dec 19, 1960

LIFE Mar 10, 1961

LIFE May 12, 1961

LIFE Jun 16, 1961

LIFE Aug 11, 1961

LIFE Sep 15, 1961

LIFE Oct 27, 1961

LIFE Nov 24, 1961

LIFE Jun 19, 1964

LIFE Oct 31, 1969
Tags: 1950s, 1959, 1960, 1961, 1964, 1969, beverages, weekend event
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