So, yeah, when I first saw this, I thought it said PMS Party.

I wonder what exactly PIMMS is. It'd appear to be something that makes you smile and stare off into space.

Okay, upon doing a search, the line of PIMMS products are assorted liquors mixed with fruit flavors and sometimes even fruits.

Edited at 2014-03-14 02:20 pm (UTC)
Yes, Pimm's is a fruit-flavored liqueur, but its real fame is as the basis of the historically very popular British drink, the Pimm's Cup.