There's something a little twisted about how the ad is racist toward a person it outright admits has a healthy lifestyle, gets lots of fresh air and eats plenty of fresh food ... and then goes on to call the target a bunch of do-nothing sedentary fat asses who only need the product because they stuff their faces with too many carbs and refined sugar and don't move enough. Like what does it really mean to be "highly civilized" -- yeah don't worry Uli Ali, maybe some day you too can be so far removed from the natural world that you won't even be able to shit as nature intended any more.