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Um, no. Could you DRINK soup?! I mean sure, who doesn't drink the leftover soup out of the bowl, but in a glass?!

Along the same lines, they also advertised a cocktail called a Bull Shot, vodka, Campbell's Beef Broth, and Worcestershire sauce, or maybe it was Tabasco. That drink was featured in John Cheevers's "The Swimmer," which was made into a movie starring Burt Lancaster.
It also generated a joke on The Bob Newhart Show, where Howard tried to make a bull shot using chicken boullion.