As a kid on road trips I LOVED seeing this sleepy bear on the TraveLodge signs.

Loch Ness!  Read all the way down to the bizarre blurb quote they chose!

Sheraton has a series of beautiful bright ads focused on the architecture of their hotels.
Oh yes, the bear told us kids we were heading in for the day to a whole new place to sleep, clean rooms, a diner across the parking lot, and Magic Fingers vibrating beds if we could scare up a quarter. (Remind me never to stay in Drumnadrochit!)